Smart TV Sports Streaming: A Dedicated Section

A dedicated "Sports" section has appeared in the main menu of modern smart TV platforms, giving users access to licensed sports broadcasts. Now there's no need to search for live streams in the catalog or switch between apps — sports content is available right from the home screen.

The content library is five times larger than standard TV channels and includes live broadcasts, announcements, and match reminders. Streams support quality selection, playback speed, subtitles, and multiple audio tracks thanks to a built-in player.

The section is optimized for voice control. Using a voice assistant, you can quickly find the matches and broadcasts you need. Integration with streaming services and AI-powered TV features makes it the ideal hub for sports fans, especially during major sporting events and league seasons.