Apple Explores AI Search Integration in Safari

Apple is exploring the possibility of integrating AI-powered search into the Safari browser and is in talks with Perplexity, OpenAI, and Anthropic. Senior Vice President of Services Eddy Cue stated that implementation timelines remain undefined due to the technology's insufficient maturity.

In April 2025, for the first time in 22 years, the number of Google search queries through Safari decreased — a decline attributed to the rising popularity of AI chatbots like ChatGPT. Eddy Cue noted that AI search could eventually replace traditional search engines.

News of Apple's intentions affected Google's stock, which dropped 7.5%. Meanwhile, Google reports growth in overall search queries and maintains its popularity among users.

US antitrust hearings are discussing Google's market dominance. The US Department of Justice is demanding the sale of the Chrome browser, drawing interest from companies like Yahoo, OpenAI, and Perplexity.