Is Apple Really a "Green" Company? The Truth Behind the Claims

Apple has declared a commitment to environmental responsibility, including achievements in carbon neutrality and recycling. Since 2020, corporate operations have been carbon neutral. In 2023, some products received a "carbon neutral" label thanks to recycled materials and carbon offset programs.

However, the marketing angle of these steps and certain controversial decisions have drawn criticism. For example, removing chargers from iPhone packaging saved the company money, but the public questioned the true environmental motivation behind this decision.

Apple has also developed robots for device disassembly, though their capabilities remain limited. There are contradictions between aggressively promoting upgrades and sustainability goals. Key steps for Apple could include modular design, accessible repairs, and reducing incentives for device replacement.

The company plans to achieve full carbon neutrality by 2030, facing growing pressure from consumers and regulators, highlighting their drive to position themselves as an environmentally responsible company.